Compétences — Marie-Christine LEPRON

Skills

Identification of market needs and trends in order to develop priorities and find suitable solutions, market analysis and implementation of competitive intelligence
Definition of the objectives and the commercial strategy of the company, definition of the price / margin policy, forecast and sales planning
Definition of new products, definition of pricing policy and conditions of sale, implementation of a relevant product / service offer
Management of commercial projects, action plan planning, results monitoring, reporting
Participation and contribution to cross-company projects and monitoring synergy between the various departments of the company (animation of committees and project groups)
Representation of the company in professional and institutional networks

Prospecting for new customers and new dealers all over Europe, development of the existing portfolio, sales development: multiplication of motorhome turnover by 17 in 8 years (3 to 51 M €) and golf turnover by 8 in 5 years (5 to 41 MF)
Establishment and animation of distribution networks in France and Europe
Management of key accounts and purchasing centers, annual referencing (Decathlon, Go Sport, etc.)
Construction of the sales pitch, product training for salespeople
Organization of commercial and promotional actions, setting up of challenges, competitions, incentives
Development of commercial proposals, negotiation until the final sales
Event management (national and international fairs, dealer meetings, open days, etc.)

Needs analysis, definition of objectives and strategy, planning, implementation, evaluation, animation of steering committees and project groups, development of new concepts
Market analysis and implementation of competitive intelligence, definition of new products, definition of pricing policy and sales conditions
Adaptation of the marketing strategy and marketing tools to the different European markets
Development and management of the marketing / communication budget

Definition, management, implementation and monitoring of annual communication plans
Development of media campaigns in the specialized press and on the internet, purchase of space, press relations and test management
Development and administration of responsive websites (www.fleurette.fr, www.florium.fr, www.ypocamp.fr, www.pilote.fr, www.bavaria-camping-car.com, www.levoyageur. fr, www.pilote50ans.fr, www.mon-bureau-de-jardin.fr; www.destinea.fr; www.destineacamping-cars.fr; www.destinoutdooring.fr), an online sales website of accessories (www.destinea-accessoires.com), blogs (destinoutdooring.blog; destineaservices.blog; moteurpropreplus.blog), extranet for the press and distribution networks.
Administration of corporate social networks: Facebook, Twitter, Instagram, Pinterest, Linkedin

Creation of communication medias: catalogues, brochures, product sheets, user manuals, advertisements, company magazine (Planète Camping-Car, Destinéa'Mag), newsletters and e-mailings for networks and the general public.
Control of the production chain: agency, photographers, art purchase, printing, 360 °, videos
Organization of national and international exhibitions (design, planning, management of resources and implementation)
Organization of national and international dealer meetings (creative, logistical and financial aspects)
Organization of events (gathering of 300 German motorhomes for 3 days, organization of the 45th anniversary of the company with 3000 participants for a week, etc.)
Product training for salespeople (key accounts and dealers)
Setting up challenges, sales competitions and incentives

Familiar with different types of software: Pack Office, Photoshop, In Design, AS400, SAP
Administration of websites, social networks (Facebook, Twitter, Linkedin, Instagram, Pinterest ...), blogs

Marie-Christine LEPRON