Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Marie-Christine LEPRON

EXPORT MANAGER
French

Home Experiences Education Skills Portfolios Interests
Download my PDF resume
Marie-Christine LEPRON
60 years old
Driving License
Contact me
Professional Status
Employed
Available
About Me
More than 35 years of experience in sales and marketing , in France and abroad.
I speak French, English, German, Spanish
Experiences
  • N°1 dealer network for motorhomes and leisure vehicles in France, Destinea offers all the brands, models and accessories to equip your motorhome, van or multi-purpose vehicle
  • MARKETING:
    • Marketing, development and monitoring of all Destinea products and concepts (Destin'Outdooring)
    • Development of the Destinea network
    • Management of suppliers and partners

    • Creation of the sales and marketing strategy of the network
    • Development of an animation policy and development of new concepts, products, franchise
    • Implementation of a conceptual, economic, competitive and market survey, in particular in terms of sociological changes in our current and future targets
  • COMMUNICATION:
    • Development, implementation and monitoring of Destinea communication media plans
    • Commercial operations and promotions through different communication media,
    • Development, implementation, SEO and administration of websites, as well as social networks
    • Creation of communication supports
    • Writing of the Destinéa'Mag magazine
    • Organization, implementation and animation of dealer meetings and events
    • In charge of new tools: chat, lead management, live video
    • Deployment and training of teams in the tools and concepts developed for the Destinea network
  • SEARCH FOR NEW MARKETS: LAUCH OF A NEW OUTDOORING CONCEPT:
    How to transform the volume of a car into a living space, an installation that quickly converts your car into a comfortable camper just in few minutes. We offer you the perfect travel companion, through various and ingenious solutions for a weekend or a long stay, with family, couple or friends : travel trunks, extension, modular equipment, and removable beds ... Your living space is ready in a few minutes. ANYTIME, ANYWHERE!
    www.destinoutdooring.blog
Company website
http://www.destinea.fr
  • 1st European network of stopover areas and service areas for motorhomes, accessible 7 days a week - 24 hours a day.
  • Marketing, communication and press relations manager
  • Creation of a market place in the world of leisure vehicles
  • In charge of federating the community of motorhome owners by meeting their needs
    www.campingcarpark.com
Company website
https://campingcarpark.com/
  • Manufacturer of Fleurette and Florium motorhomes, Kepler and Jules Verne range of the Westfalia brand, a company of the Rapido group
  • Marketing / communication strategy for the Fleurette, Florium, Westfalia brands (market analysis, catalogues, web, social networks, organization of trade fairs, events, dealer meetings, press relations, product launches, factory visits, etc.)
  • Development and animation of a network of export dealers for the Fleurette and Florium brands (18 new export dealers in 18 months)
    www.fleurette.fr - www.florium.fr
  • Development and animation of a network of dealers in France + Europe for the Westfalia ranges made in France (network of 80 dealers set up in 18 months)
    www.westfalia-mobil.com
Company website
https://www.fleurette-florium.fr/
  • Network of 23 professionals in the rental and sale of motorhomes, mobile homes and caravans, new or used, and accessories for leisure vehicles
  • Conception of marketing and communication actions for the network
  • Participation in the definition and implementation of the commercial strategy of the dealers
Company website
https://www.ypocamp.fr/
  • HOME OFFICE is above all a garden office distribution company, responding to the pragmatic, economic and ecological expectations of professionals working at home. Home Office is an innovative workspace solution for exercising a professional activity at home and guaranteeing its users the best working conditions by dividing family and professional life.
    This solution meets the needs of remote workers, auto-entrepreneurs, business creators, homeworkers, teleworking, liberal professions, self-employed workers, artists, professions that do not require large structures. With the advent of the internet, more and more of them can work at home.

    HOME OFFICE is also a service company aimed at SMEs which do not have the means to have a full-time marketing / communication department and need either one-off or regular services from a professional for sales, promotion, marketing and communication. This department bears the name of HOME OFFICE SERVICES and relies on 28 years of professional expertise in France and abroad.
  • Business creation and management in an emerging field in France: garden offices - Nominated for the 2014 Pays de la Loire Women's Economic Awards (2nd position): http://www.femmes-economie.com/portraits/marie-christine-lepron-creatrice-et-gerante-dhome-office/
  • An innovative concept supported by the Pays-de-la-Loire Regional Council: ID BUZZ, our region is innovating and you are witness to it
  • Promotion of teleworking and work at home : http://youtu.be/nRiBbDNRsdE
Company website
http://mon-bureau-de-jardin.fr/
  • Motorhome manufacturer, N ° 3 in Europe, 6 brands, 4 production sites
  • Marketing and Communication Manager for the 6 brands of the PILOTE group (Motorhome manufacturer, 204 M €, N ° 3 in Europe)
    Conception and implementation of all the group's marketing and communication actions
  • Competitive analysis and strategy, market segmentation, geomarketing, press review, overseeing development of new products
  • Analysis of the distribution networks, strategies of deployment of the brands, merchandising, animation in place of sales and logistic interface
  • Sales promotion of the group’s 6 brands in Europe
  • Establishment of a customer relationship service, supervision and implementation of loyalty actions and recruitment of new customers, implementation of a CRM system
  • External communication: definition of the media plan, production of communication supports, website development, press relations, organization of events
  • IN COMMUNICATION AND MARKETING
    Definition, implementation of all marketing and communication activities of the company:
    • Definition, implementation and monitoring of annual communication plans
    • Development of media campaigns in the specialized press and on internet
    • Creation of communication media (catalogues, brochures, product sheets, user manual, advertisements, magazines like Planète Camping-cars newspaper, network and general public newsletters ...)
    • Management of relations with the advertising agencies of the Pilote group
    • Development, implementation and administration of five websites (www.pilote.fr,
      www.bavaria-camping-car.com, www.groupepilotemooveo.info, www.levoyageur.fr, www.pilote50ans.fr) and of an extranet for the press and networks (extranet.pilote.fr), variation of these sites for mobile versions
    • Administration of the Facebook account www.facebook.com/Pilote.Camping.cars
    • Product training for salespeople, key account customers and dealers
    • Setting up of challenges, sales competitions and incentives
    • Press relations and test organisation
    • Development and monitoring of the marketing / communication budget
  • IN ORGANIZATION AND MANAGEMENT OF PROJECTS
    • Organization of:
    • national and international exhibitions (design, planning, management of resources and production)
    • national and international dealer meetings (creative, logistical and financial aspects)
    • events: gathering of 300 Frankia German motorhomes for 3 days in France, organization of the 45th anniversary of the company with 3000 participants for a week, ...
      • Work in project mode: needs analysis, definition of objectives and strategy, planning, implementation, animation of committees and project groups
    • Management and implementation of customer relations actions: implementation of a CRM, loyalty actions and / or customer recruitment, satisfaction surveys, establishment of an after-sales service structure
  • IN NEGOTIATION
    In the fields of :
    • purchases :
    • mastery of the production chain for photo stations, art purchase, printing, 360 °, videos ...
    • purchase of keywords for SEO on the net
      • advertising: purchase of space in magazines, in the specialized press and on the web (advertising banners)
      • logistics: management of transport costs for media shipments, POS in European networks
Company website
https://groupe-pilote.com/

Sales and Markeging Manager

PILOTE SA
July 1997 to January 2007
Full-time
LA LIMOUZINIERE
France
  • PILOTE GROUP – Motorhome manufacturer (210 M€ – N°3 in Europe)
  • Sales and marketing manager for the brands FRANKIA, BAVARIA and RMB (Turnover 2007 : 51 M€)
    • Tactical marketing policy, sales forecasting, pricing, training and sales activities
    • Products strategy and development
    • Business development and animation of a network of French and European dealers
  • Establishment of sales policies:
    • Efficient: multiplication of motorhome turnover by 17 in 8 years (3 to 51 M €)
    • Innovative: deliveries throughout France in 24 hours, demonstration days, organization of a "Frankia Tour" ...
    • Creation of a network of French dealers (recruitment, implementation and animation) and recruitment of European importers and dealers.
Company website
https://groupe-pilote.com/

Import Manager

GARNIER ENTREPRISES
March 1996 to January 1997
Full-time
THOUARE SUR LOIRE (44)
France
  • Importer / distributor of music and golf equipment (180 MF)
  • Responsible for a portfolio of 80-MF purchases
    • Financial, customs, legal and commercial management of the imports
    • Management of transport and logistics (110 factories distributed worldwide)
Company website
https://www.algam.net/

Sales Manager

GREEN SUN
January 1990 to March 1996
Full-time
THOUARE SUR LOIRE (44)
France
  • Sales Manager - Importer and distributor of golf equipment (French N ° 1, CA 41 MF) - Brands : Callaway Golf, Browning, Mitsushiba, Tom Walker - Subsidiary of Garnier Entreprises
  • Responsible for the marketing, sales and profitability (Turnover: 41MF) :
    • Definition of the objectives; sales and marketing strategy
    • Development of customer’s fidelity and conquest of new customers
    • Conception and launch of new products
    • Management of a commercial team (9 persons)

Purchase Manager

GREEN SUN
April 1988 to January 1990
Full-time
MOUZEIL (44)
France
  • Importer / distributor of golf equipment (N°1 in France) (subsidiary of CAMAC, Garnier Entreprises)
  • Responsible for the buyings (Turnover: 5 MF) :
    • Elaboration and devising of the annual purchase plan
    • Ordering processes, scheduling, vendor relations
    • Development of new ranges of products

Manager assistant - Translator

VENDEXPORT
March 1987 to March 1988
Full-time
LA ROCHE-SUR-YON (85)
France
  • Management of the export for 12 food-processing companies in Vendée
  • Realization of marketing studies: market studies, products segmentation
twitter facebook linkedin